2015年BrandFinance全球品牌价值500强

2015-03-07 14:00:51 汇运资本 0

 

2015年BrandFinance全球品牌价值500强

 

2015年BrandFinance全球品牌价值500强(BrandFinance Global 500)

 

榜单简介

 

  2015年3月6日,英国品牌价值咨询公司Brand Finance公布的2015年全球最具价值品牌排行榜显示,苹果、三星和谷歌分列前三。

 

  Brand Finance数据显示,苹果的品牌价值为1283亿美元,排名首位。韩国三星集团的品牌价值为817亿美元,同比增加4%,位列全球第二。谷歌和微软分别以766亿美元和670亿美元的品牌价值紧随其后。美国威瑞森通信(Verizon)则是首次挤入全球品牌排行榜前五,品牌价值为598亿美元。根据Brand Finance数据显示,中国移动位居全球第八名,品牌价值479亿美元,

 

  排名第六到第十的品牌分别是美国电话电报公司(AT&T)(586亿美元),美国电商企业亚马逊公司(561亿美元),通用电气(General Electric)(480亿美元),中国移动(479亿美元)和沃尔玛(467亿美元)。

 

  位列全球最具价值品牌排行榜前十的品牌中,按品牌归属地来看,有八家公司来自美国,韩国和中国各有一家,按照行业来看,科技企业则占据八个席位。此外,韩国现代,LG和SK分列第49名,第98名和第114名。

 

 

2015年BrandFinance全球品牌价值500强全榜单(前100)

 

Rank2015

Rank2014

Brand name

Industry Group

Domicile

Brand value($m)2015

%change

Brand value($s)2014

Brand rating 2015

Brand rating 2014

1

1

Apple

Technology

US

128,303

23%

104,680

AAA

AAA

2

2

Samsung

Conglomerate

South Korea

81,716

4%

78,752

AAA

AAA

3

3

Google

Technology

US

76,683

12%

68,620

AAA

AAA+

4

4

Microsoft

Technology

US

67,060

7%

62,783

AAA

AAA

5

5

Verizon

Telecoms

US

59,843

12%

53,466

AAA

AAA

6

7

AT&T

Telecoms

US

58,820

30%

45,410

AA+

AA

7

8

Amazon.com

Technology

US

56,124

24%

45,147

AAA

AAA

8

6

General Electric

Technology

US

48,019

-9%

52,533

AA+

AA+

9

13

China Mobile

Telecoms

China

47,916

50%

31,845

AAA

AA+

10

9

Walmart

Retail

US

46,737

4%

44,779

AA+

AA+

11

12

Coca-Cola

Beverages

US

35,797

6%

33,722

AAA+

AAA+

12

10

IBM

IT Services

US

35,428

-15%

41,513

AA+

AA+

13

11

Toyota

Automobiles

Japan

35,017

0%

34,903

AAA

AAA

14

15

Wells Fargo

Banks

US

34,925

15%

30,242

AAA

AAA

15

17

BMW

Automobiles

Germany

33,079

14%

28,962

AAA

AAA

16

14

T(Deutsche Telekom in Germany)

Telecoms

Germany

31,108

2%

30,607

AA+

AA

17

19

Volkswagen

Automobiles

Germany

31,025

15%

27,062

AAA

AAA

18

18

Shell

Oil&Gas

Netherlands

30,716

7%

28,575

AAA

AA+

19

27

Walt Disney

Media

US

30,698

30%

23,580

AAA+

AAA+

20

30

ICBC

Banks

China

27,459

20%

22,803

AA+

AA+

21

26

Mercedes-Benz

Automobiles

Germany

27,328

13%

24,171

AAA

AAA

22

16

Vodafone

Telecoms

UK

27,287

-8%

29,612

AA+

AAA

23

20

HSBC

Banks

UK

27,280

2%

26,870

AAA

AAA

24

51

China Construction Bank

Banks

China

26,417

39%

18,954

AAA

AA+

25

24

Citi

Banks

US

26,210

7%

24,518

AA+

AA+

26

21

Bank of America

Banks

US

25,713

-4%

26,683

AA+

AA+

27

29

Intel

Technology

US

25,011

9%

22,940

AAA

AA

28

28

Chase

Banks

US

24,819

7%

23,157

AA

AA+

29

25

Home Depot

Retail

US

24,471

1%

24,323

AA+

AA

30

122

Facebook

Technology

US

24,180

146%

9,819

AAA

AA+

31

35

Nike

Apparel

US

24,118

16%

20,821

AAA+

AAA

32

36

Cisco

Telecoms

US

23,217

12%

20,784

AAA

AAA

33

37

Oracle

IT Services

US

22,888

11%

20,635

AA+

AA

34

58

Agricultural Bank Of China

Banks

China

22,714

28%

17,783

AA+

AA+

35

22

Mitsubishi

Conglomerate

Japan

22,679

-13%

26,145

AA

AA

36

31

Honda

Automobiles

Japan

22,424

1%

22,152

AAA

AA+

37

23

McDonald's

Restaurants

US

22,040

-15%

26,047

AAA

AAA

38

33

American Express

Credit Cards

US

21,567

2%

21,116

AAA

AAA

39

47

Pepsi

Beverages

US

21,379

10%

19,442

AAA

AAA

40

40

Nestlé

Food

Switzerland

21,225

5%

20,273

AAA

AAA

41

38

Allianz

Insurance

Germany

20,937

3%

20,425

AA+

AA+

42

39

Siemens

Technology

Germany

20,508

1%

20,358

AA+

AA+

43

61

Bank of China

Banks

China

20,392

22%

16,725

AAA

AA+

44

41

Ford

Automobiles

US

20,315

0%

20,236

AA+

AAA

45

54

CVS Caremark

Retail

US

20,267

11%

18,283

AA+

AA

46

44

Orange

Telecoms

France

19,867

0%

19,851

AA+

AA

47

48

UPS

Logistics

US

19,537

1%

19,431

AA+

AA+

48

50

Axa

Insurance

France

19,529

2%

19,115

AA

AA

49

52

Hyundai

Conglomerate

South Korea

19,357

3%

18,831

AAA

AA+

50

43

Santander

Banks

Spain

18,700

-7%

20,021

AAA

AAA-

51

53

IKEA

Retail

Sweden

18,540

0%

18,471

AA-

AA+

52

62

ExxonMobil

Oil&Gas

US

18,242

9%

16,706

AA+

AA

53

49

Chevron

Oil&Gas

US

18,163

-5%

19,171

AA+

AA+

54

32

Nissan

Automobiles

Japan

18,085

-15%

21,194

AA+

AA+

55

46

HP

Technology

US

18,068

-9%

19,824

AA-

AA-

56

45

Mitsui

Conglomerate

Japan

17,596

-11%

19,838

AA-

AA

57

64

PetroChina

Oil&Gas

China

17,521

6%

16,526

AA

AA

58

69

Comcast

Media

US

17,514

14%

15,329

AA+

AA+

59

63

PWC

Accounting

US

17,330

4%

16,623

AAA+

AAA+

60

70

BT

Telecoms

UK

16,175

6%

15,261

AAA-

AAA-

61

68

Walgreens

Retail

US

16,157

5%

15,350

AA+

AA

62

92

Sinopec

Oil&Gas

China

16,135

31%

12,356

AA

A+

63

57

SoftBank

Telecoms

Japan

16,039

-11%

18,008

AA

AA

64

56

Target

Retail

US

15,381

-15%

18,084

AA

AA

65

70*

Tata

Conglomerate

India

15,378

4%

14,781

AA

AA+

66

72

Total

Oil&Gas

France

15,203

5%

14,514

AA

AA-

67

107

Boeing

Aero&Def

US

15,199

39%

10,943

AAA

AA+

68

42

BNP Paribas

Banks

France

14,939

-26%

20,206

AA

AAA-

69

89

BP

Oil&Gas

UK

14,743

16%

12,682

AA

AA

70

67

NTT

Telecoms

Japan

14,734

-6%

15,697

AA

AA

71

96

H&M

Retail

Sweden

14,715

26%

11,678

AA

AA

72

76

Deloitte

Accounting

US

14,694

7%

13,755

AAA

AAA-

73

60

MUFG

Banks

Japan

14,511

-17%

17,561

AA

AA

74

85

Fox

Media

US

14,503

10%

13,227

AAA-

AAA

75

79

Sam's Club

Retail

US

14,453

6%

13,667

AA

AA+

76

65

GDF Suez

Utilities

France

14,331

-13%

16,399

AA+

AA+

77

87

ALDI

Retail

Germany

14,301

11%

12,917

AA-

AA-

78

73

Barclays Banks

UK

14,179

0%

14,166

AA

AA+


79

83

eBay

Technology

US

14,070

5%

13,379

AA+

AAA-

80

75

China Telecom

Telecoms

China

14,064

1%

13,887

AA+

AA-

81

66

China Unicom

Telecoms

China

13,791

-13%

15,851

AA+

AA+

82

82

FedEx

Logistics

US

13,672

2%

13,467

AA+

AA+

83

78

ING

Fin. Services

Netherlands

13,415

-2%

13,674

AA+

AA+

84

261

Baidu

Technology

China

13,284

161%

5,092

AA+

AA-

85

81*

Marlboro

Tobacco

US

13,112

-3%

13,476

AAA-

AAA-

86

86

Generali Group

Insurance

Italy

13,002

-1%

13,163

AA-

AA

87

91

Lowe's

Retail

US

12,790

1%

12,629

AA

AA

88

71

Airbus

Aero&Def

Netherlands

12,744

-12%

14,559

AAA-

AAA-

89

113

au

Telecoms

Japan

12,677

21%

10,506

AA+

AA

90

New

NTT Docomo

Telecoms

Japan

12,641



AA+


91

55

Hitachi

Conglomerate

Japan

12,612

-31%

18,242

AA-

AA-

92

110

L'Oréal

Cosmetics

France

12,480

16%

10,766

AAA+

AAA+

93

102

Royal Bank Of Canada

Banks

Canada

12,473

13%

11,060

AA

AA+

94

112

Bradesco

Banks

Brazil

12,385

17%

10,600

AAA-

AAA-

95

97

KPMG

Accounting

Netherlands

12,332

6%

11,596

AAA-

AAA-

96

136*

Subway

Restaurants

US

12,246

41%

8,661

AAA-

AAA

97

94

3M

Technology

US

12,212

0%

12,191

AAA-

AA+

98

90

LG

Conglomerate

South Korea

12,112

4%

11,689

AA

AA+

99

137

NBC

Media

US

12,004

43%

8,417

AAA-

AA+

100

74

J.P.Morgan

Banks

US

11,958

-15%

14,039

AA

AA

 



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