2016年BrandFinance全球品牌价值500强

2016-02-01 17:00:01 汇运资本 99

2016年BrandFinance全球品牌价值500强

 

BrandFinance全球品牌价值500强(BrandFinance Global 500)榜单简介

  2016年2月1日,品牌价值及战略咨询公司BrandFinance每年都会评估全球数千个知名品牌,并在年度“BrandFinance全球500强”报告中列出最强大及最具价值的品牌。今年,凭借“星球大战”和“原力觉醒”,迪士尼成为了全球最强大的品牌。

 

  BrandFinance的评选标准包括公众熟悉程度、忠诚度、推广活动、营销投资、员工满意度,以及企业声誉等。在今年的报告中,苹果仍是全球最具价值品牌,其价值同比增长14%,至1459亿美元。意料之中地,在发生了尾气排放造假事件后,大众的品牌价值下降了120亿美元。此外,增长最快的10大品牌中有4家来自中国。

 

  苹果连续第二年成为全球最具价值品牌。由于iPhone6和iPhone6s的成功,苹果的品牌价值同比增长了14%。;谷歌上升一位;而三星则下降一位;亚马逊上升4位,排名第四。中国移动榜上有名,而且从2015年的第11名上升2名至第9名。

 

  研究同时表明,如果只投资品牌价值较高的公司,那么收益将远远超过标准普尔500指数的平均水平。

 

  从2007年至2015年,标准普尔500指数的平均回报率为49%。而根据BrandFinance的数据,如果投资品牌价值与企业价值之比大于30%的公司,那么回报率将达到94%。而如果投资品牌价值与企业价值之比最高的10家公司,那么回报率将上升至97%。

 

2016年BrandFinance全球品牌价值榜单(前100)

 

Rank2016

Rank 2015

Brand name

Industry Group

Domicile

Brandvalue($m)2016

%change

Brandvalue($m)2015

Brandrating2016

Brandrating2015

1

1

Apple

Apple

US

145,918

14%

128,303

AAA

AAA

2

3

Technology

Technology

US

94,184

23%

76,683

AAA+

AAA

3

2

Google

Google

SOUTH KOREA

83,185

2%

81,716

AAA

AAA-

4

8

Technology

Technology

US

69,642

24%

56,124

AA+

AAA-

5

4

Samsung

Samsung

US

67,258

0%

67,060

AAA

AAA

6

5

Conglomerate

Conglomerate

US

63,116

5%

59,843

AAA-

AAA-

7

6

Amazon.com

Amazon.com

US

59,904

2%

58,820

AA+

AA+

8

7

Technology Retail

Technology Retail

US

53,657

-5%

56,705

AA

AA+

9

11

Microsoft

Microsoft

CHINA

49,810

4%

47,916

AAA-

AAA-

10

15

Technology

Technology

US

44,170

26%

34,925

AAA-

AAA-

11

14

Verizon

Verizon

JAPAN

43,064

23%

35,017

AAA-

AAA-

12

9

Telecoms

Telecoms

US

42,937

-19%

52,909

AAA

AAA-

13

10

AT&T

AT&T

US

37,216

-22%

48,019

AA+

AA+

14

22

Telecoms

Telecoms

CHINA

36,334

32%

27,459

AA+

AA+

15

27

Walmart

Walmart

CHINA

35,394

34%

26,417

AAA

AAA-

16

16

Retail

Retail

GERMANY

34,968

6%

33,079

AAA

AAA

17

12

China Mobile

China Mobile

US

34,180

-5%

35,797

AAA+

AAA+

18

32

Telecoms

Telecoms

US

34,002

41%

24,180

AAA-

AAA-

19

17

Wells Fargo

Wells Fargo

GERMANY

33,194

7%

31,108

AA+

AA+

20

37

Banks

Banks

CHINA

32,264

42%

22,714

AAA

AA+

21

24

Toyota

Toyota

GERMANY

32,049

17%

27,328

AAA

AAA

22

13

Automobiles

Automobiles

US

31,786

-10%

35,428

AA

AA+

23

23

McDonald's

McDonald's

JAPAN

31,678

16%

27,376

AA

AA

24

20

Restaurants

Restaurants

US

31,674

3%

30,698

AAA+

AAA+

25

19

GE

GE

NETHERLANDS

31,665

3%

30,716

AA+

AAA-

26

34

Technology

Technology

US

30,603

31%

23,392

AAA-

AA

27

21

ICBC

ICBC

US

29,935

5%

28,608

AAA-

AAA-

28

31

Banks

Banks

US

28,798

18%

24,471

AAA-

AA+

29

33

China Construction Bank

China Construction Bank

US

28,041

16%

24,138

AAA+

AAA+

30

25

Banks

Banks

UK

27,820

2%

27,287

AA+

AA+

31

46

BMW

BMW

CHINA

27,735

36%

20,392

AAA

AAA-

32

29

Automobiles

Automobiles

US

26,928

5%

25,713

AA

AA+

33

28

Coca-Cola

Coca-Cola

US

26,031

-1%

26,210

AA+

AA+

34

38

Soft Drinks

Soft Drinks

JAPAN

24,461

8%

22,679

AA

AA

35

26

Facebook

Facebook

UK

24,174

-11%

27,280

AAA-

AAA

36

53

Technology

Technology

KOREA

23,691

22%

19,357

AA+

AAA-

37

43

T (Deutsche Telekom in Germany)

T (Deutsche Telekom in Germany)

SWITZERLAND

23,395

10%

21,225

AAA

AAA

38

50

Telecoms

Telecoms

US

23,185

17%

19,762

AAA-

AA+

39

48

Agricultural Bank Of China

Agricultural Bank Of China

US

22,891

13%

20,267

AA+

AA+

40

30

Banks

Banks

US

22,845

-9%

25,011

AA+

AAA-

41

36

Mercedes-Benz

Mercedes-Benz

US

22,136

-3%

22,888

AA

AA+

42

35

Automobiles

Automobiles

CHINA

20,318

-13%

23,317

AA

AA

43

44

IBM

IBM

GERMANY

20,264

-3%

20,937

AA

AA+

44

115

Technology

Technology

CHINA

20,214

87%

10,806

AA-

AA-

45

42

NTT Group

NTT Group

CHINA

20,156

-5%

21,278

AA

AA

46

47

Conglomerate

Conglomerate

US

19,771

-3%

20,315

AAA-

AA+

47

104

Walt Disney

Walt Disney

CHINA

19,743

70%

11,621

AA

AA

48

51

Media

Media

US

19,565

0%

19,537

AA+

AA+

49

39

Shell

Shell

JAPAN

19,332

-14%

22,424

AAA-

AAA-

50

59

Oil Oil & Gas Gas

Oil Oil & Gas Gas

US

19,305

7%

18,068

AA

AA-

51

56

Chase

Chase

US

19,227

5%

18,242

AA

AA+

52

64

Banks

Banks

US

19,162

17%

16,339

AAA-

AAA-

53

66

Marlboro

Marlboro

JAPAN

19,135

19%

16,039

AA

AA

54

49

Tobacco

Tobacco

FRANCE

19,096

-4%

19,867

AA+

AA+

55

45

Home Depot

Home Depot

GERMANY

19,002

-7%

20,508

AA+

AA+

56

41

Retail

Retail

US

18,947

-11%

21,379

AAA

AAA-

57

18

Nike

Nike

GERMANY

18,923

-39%

31,025

AA+

AAA-

58

63

Apparel

Apparel

US

18,569

7%

17,330

AAA+

AAA+

59

40

Vodafone

Vodafone

US

18,483

-14%

21,567

AA+

AAA-

60

65

Telecoms

Telecoms

UK

18,442

14%

16,175

AAA-

AAA-

61

52

Bank of China

Bank of China

FRANCE

18,280

-6%

19,529

AA

AA

62

108

Banks

Banks

CHINA

17,968

58%

11,377

AA+

AA+

63

57

Bank of America

Bank of America

US

17,822

-2%

18,163

AA+

AA+

64

58

Banks

Banks

JAPAN

17,785

-2%

18,085

AAA-

AA+

65

New

Citi

Citi

US

17,186



AA+


66

55

Banks

Banks

SWEDEN

17,009

-8%

18,540

AA

AA-

67

73

Mitsubishi

Mitsubishi

UK

16,962

15%

14,743

AA

AA

68

86

Conglomerate

Conglomerate

CHINA

16,418

24%

13,284

AAA-

AA+

69

81

HSBC

HSBC

UK

16,236

14%

14,206

AA

AA

70

61

Banks

Banks

JAPAN

16,183

-8%

17,596

AA-

AA-

71

75

Hyundai

Hyundai

US

16,160

10%

14,694

AAA

AAA

72

100

Conglomerate SOUTH

Conglomerate SOUTH

US

16,103

34%

12,004

AAA+

AAA-

73

54

Nestlé

Nestlé

SPAIN

15,689

-16%

18,700

AA+

AAA-

74

96

Food

Food

GERMANY

15,612

26%

12,384

AAA-

AA+

75

77

Starbucks

Starbucks

US

15,541

7%

14,503

AAA-

AAA-

76

72

Restaurants

Restaurants

FRANCE

15,531

4%

14,939

AA+

AA

77

74

CVS Caremark

CVS Caremark

SWEDEN

15,510

5%

14,715

AA+

AA

78

67

Retail

Retail

US

15,331

0%

15,381

AA

AA

79

60

Intel

Intel

US

15,115

-15%

17,742

AAA+

AAA+

80

93

Technology

Technology

FRANCE

14,990

20%

12,480

AAA+

AAA+

81

123

Oracle

Oracle

US

14,934

46%

10,231

AA

AA

82

120

Technology

Technology

CHINA

14,796

43%

10,380

AAA-

AA

83

70

PetroChina

PetroChina

FRANCE

14,737

-3%

15,203

AA

AA

84

80

Oil Oil & Gas Gas

Oil Oil & Gas Gas

GERMANY

14,552

2%

14,301

AA-

AA-

85

69

Allianz

Allianz

US

14,315

-7%

15,345

AA

AA+

86

90

Insurance

Insurance

JAPAN

14,209

12%

12,677

AA

AA+

87

71

CSCEC

CSCEC

US

13,956

-8%

15,199

AAA

AAA

88

92

Engineering

Engineering

JAPAN

13,697

9%

12,612

A+

AA-

89

68

Sinopec

Sinopec

INDIA

13,688

-11%

15,378

A+

AA

90

82

Oil Oil & Gas Gas

Oil Oil & Gas Gas

CHINA

13,684

-3%

14,064

AA

AA+

91

142

Ford

Ford

CHINA

13,239

49%

8,880

AAA

AAA-

92

84

Automobiles

Automobiles

US

13,079

-4%

13,672

AA

AA+

93

101

Huawei

Huawei

US

12,948

8%

11,958

AA-

AA

94

88

Technology

Technology

US

12,717

-1%

12,790

AA

AA

95

110

UPS

UPS

IRELAND

12,687

14%

11,087

AA+

AA

96

122

Logistics

Logistics

JAPAN

12,678

23%

10,269

AA-

AA

97

112

Honda

Honda

US

12,672

15%

10,994

AAA

AAA-

98

76

Automobiles

Automobiles

JAPAN

12,651

-13%

14,511

AA

AA

99

111

HP

HP

UK

12,499

13%

11,052

AA

AA

100

106

Technology

Technology

CHINA

12,428

8%

11,513

AAA-

AA+

 



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